The 5-Step Formula to Sell Anything to Anyone

Introduction
Selling is at the heart of every successful business. Whether you're selling a product, service, or idea, understanding the sales process is essential. This blog introduces a simple, proven 5-step formula that works across industries, products, and price points. Master these steps, and you'll be well on your way to increasing your sales and building better client relationships.

Step 1: Be Seen

You can’t sell to someone who doesn’t know you exist. The first step is ensuring your audience sees you or your business. Visibility can come from:

• Social Media Presence: Consistent posting and engaging content.
• Advertising Campaigns: Targeted ads on platforms like Facebook or Google.
• Networking Events: Personal interactions to increase awareness.
• Direct Outreach: Emails, phone calls, or door-to-door approaches.

Key Tip: Focus on being visible where your target audience spends their time.

Step 2: Be Liked

Once people see you, they need to like you before they'll consider buying. First impressions matter, and building rapport is crucial. Here’s how to be more likeable:

• Smile and maintain good body language.
• Use a tone of voice that matches the conversation's energy.
• Find common ground and communicate on their level.
• Be authentic and relatable.

Example: Think about interactions where you instantly liked someone. It’s likely they had an approachable aura and positive energy. Aim to replicate that in your sales approach.

Step 3: Be Listened To

People only listen to you if they like you. To ensure they pay attention:

• Ask engaging, open-ended questions about their needs or goals.
• Use industry-specific language to show understanding and credibility.
• Speak confidently and clearly.

Example Questions to Ask:

• “What’s your biggest challenge right now?”
• “What would success look like for you?”
• “Have you tried anything else to solve this issue?”

By demonstrating genuine interest, you’ll make your audience feel heard and understood.

Step 4: Be Trusted

Trust is the foundation of any purchase decision. People won’t open their wallets unless they believe in you and your offering. Build trust by:

• Sharing your track record of success (e.g., testimonials, case studies).
• Highlighting the value and credibility of your product or service.
• Being transparent and honest in your conversations.

Key Tip: Use social proof, such as client testimonials or case studies, to reinforce trust.

Step 5: They Buy

Only after being seen, liked, listened to, and trusted will someone make a purchase. At this stage, you can confidently present your offer and close the deal. Use these tactics to seal the deal:

• Recap their needs and explain how your solution solves them.
• Provide a clear call to action (e.g., “Click here to sign up” or “Let’s book a meeting to finalise”).
• Handle objections calmly and professionally.

Key Tip: Don’t rush this step. Let the process flow naturally, ensuring the customer feels confident in their decision.

Why Most Sales Fail

Many salespeople skip steps in this process, trying to go straight to the close without building rapport or trust. This approach often backfires. Following the five steps ensures you’re laying a solid foundation for a successful sale.

Conclusion

The 5-step formula—Be Seen, Be Liked, Be Listened To, Be Trusted, and They Buy—is a straightforward yet effective method to improve your sales results. It applies to every industry and product type, from high-ticket coaching packages to everyday consumer goods.

Take Action Today
Want to master these steps? I offer bespoke sales training for businesses of all sizes. Whether you’re a solo entrepreneur or managing a sales team, I can help you increase conversions and grow your business.

Reach out on Instagram (@terry_blackburn_property) or visit my website to learn more.